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$200 billion
to spend from over
17 million
educated consumers.

WHY TARGET
THE COLLEGE MARKET?

OUR APPROACH

EFFECTIVE REACH

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THE COLLEGE MARKET

Over 17 million active consumers with more than $200 billion to spend.

  • 63% of all 18-24 year olds are college students.
  • 17.4 million students attend colleges nationwide.
  • $224 a month average student discretionary income.
  • $200 billion college student purchasing power.
  • Trendsetters; Influence peers, families, and contemporaries.
  • Forming long term brand loyalty.
  • Active consumers of today.
  • Affluent market of tomorrow

ALL STUDENTS
  • 57% female - 43% male
  • 62% attend 4 year institutions
  • 38% attend 2 year institutions
  • 61% are full time undergraduates
  • 13% are graduate students
  • 57% are 22 years or older
FULL TIME UNDERGRADUATES
  • 91% work full or part time
  • 70% from families with $25k + income
  • 26% from families with $50k + income
  • 43% are 21 years old or older
  • 33% try new products regularly
  • Trendsetters for the adult marketplace

HOGAN COMMUNICATIONS