Innovative Products and Services Targeting the College Market
Home | Hogan Communications | Event Marketing | Premiere Motion Picture Screenings | In-Theater Advertising | Product Sampling
Specialty Publishing | Spring Break | College Newspaper Ad Placement | Custom On-Campus Programs | Bar Promotions
Traditional media are less appealing and students respond to the kinks of products and services in which we specialize.

WHY TARGET
THE COLLEGE MARKET?

OUR APPROACH

EFFECTIVE REACH

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Email

Phone
661.251-2040

Hogan USA » Hogan Communications » Effective Reach
HOGAN COMMUNICATIONS MEDIA

NON-TRADITIONAL, SPECIALIZED ON CAMPUS MEDIA.
Students respond to the kinds of products and services in which HOGAN COMMUNICATIONS specializes:

  • Preview Theater® (In Theater Advertising)
  • Advance Movie Screening Sponsorships
  • College Newspaper Ad Placement Services
  • Wild Postering Programs
  • Custom On-Campus Events and Promotions<
  • Product Sampling
  • Spring Break
  • Specialty Publishing
  • Custom direct Mail Campaigns

TRADITIONAL MEDIA IS LESS APPEALING

  • TELEVISION - viewership is 58% below norm for the US population.
  • MTV - 34% of college students never watch MTV, 29% rarely watch it and 25% occasionally watch it.
  • RADIO - listening experience is 3% below norm for 18 -24 age group, and there is little loyalty to a a single station or program format.
  • DAILY NEWSPAPERS - readership 15% below norm for 18 - 24 age group.
  • CAMPUS NEWSPAPERS - 93% of students read their campus newspaper.
HOGAN COMMUNICATIONS