Innovative Products and Services Targeting the College Market
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Effective and proven marketing tools for products and services.

WHY TARGET
THE COLLEGE MARKET?

OUR APPROACH

EFFECTIVE REACH

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SERVICE TAILORED TO YOUR NEEDS
Drawing Upon its years of experience in the youth market, HOGAN COMMUNICATIONS has developed an array of products and services which have proven, time and time again, to be effective marketing tools for leading American consumer products companies and the entertainment industry.

At The Core of HOGAN COMMUNICATIONS' strategy is the conviction that clients wishing to promote goods and services to young adults need to e able to choose from a variety of routes to do the job successfully. As a result, HOGAN COMMUNICATIONS makes available such choices as Preview Theater®, sponsored Advance Movie Screenings, wild poster and flyer programs, product sampling, custom on-campus events, direct mail campaigns and advertising placement services in college newspapers.

SUCCESS IN A CHANGING MARKETPLACE
Consumer Goods companies have watched sales of products aimed at the young adult and youth markets flatten because of the aging of the baby boom generation. the result is an intensified fight for market share.

College Students, because of their affluence and their iinfluence as trend setters for the teenage and young adult sectors, have become an increasingly attractive marketing target for these companies.

In Addition, the college market is continuing to grow, partly as a result of the increased number of students pursuing graduate studies or returning to school after some years away.

HOGAN COMMUNICATIONS' products and servies reach college students effectively in this competitive environment. Whether you want to reach college students, high school or junior high school students, HOGAN COMMUNICATIONS has the expertise and experience to do the job.

HOGAN COMMUNICATIONS