|C O M M U N I C A T I O N S|
|Innovative Products and Services Targeting the College Market|
Exclusive Sponsored Event
#1 Leisure Activity
Major Universities Nationwide
Impressions of up to 30 Million
TIE-IN WITH THE POWER OF HOLLYWOOD
TO REACH THE COLLEGE MARKET
HOGAN COMMUNICATIONS has developed an exciting and unique promotional opportunity for corporations using the medium of motion picture screenings. These screenings allow corporations to tie-in with Hollywood's hottest new movies by sponsoring advance screenings of major motion pictures on college campuses prior to their national theatrical release.
Movie going is a major form of entertainment for young adults. College students represent nearly 30 percent of annual box office revenues nationwide attending on average 4 movies per month. Because students patronize movies so avidly and because they do so in a relaxed and captive environment, advancd screenings are an ideal medium for student-targeted product advertising and promotions.
HOGAN COMMUNICATIONS USES its network of campus representatives to place posters throughout each college, and runs ads in the college newspapers to promote the events. In addition, our marketing staff arranges publicity in local campus media, and coordinates cooperative promotional efforts with various campus organizations. All promotional materials and advertising are tagged with the presenting sponsor's logo. At the event itself, the sponsor's broadcast commercial is aired for the students on the big screen prior to the film. The screenings also provide an excellent venue for product sampling, distribution of brochures, coupons or applications. Cost varies depending upon the size and components of the program
Some corporate sponsors include: JetBlue, Verizon, Nissan, Cinemax, The Cartoon Network, AVON, Salon Selectives, Saturn, Tommy Hilfiger, AT&T, Chevrolet, Kodak. People Magazine, Fila, Elle Magazine, Diet Coke, Maxell, GAP, NFL, Ford Motor Company, Pepe Jeans, Calvin Klein, Ray Ban, Premiere Magazine, MCI, L'Oreal, Avon, Nestle, Timex, Breath Savers., MTV, Virgin Records and more.