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THE COLLEGE
MARKET
Over 17 million active consumers with more than $200 billion to spend.
63% of all 18-24 year olds are college students.
17.4 million students attend colleges nationwide.
$224 a month average student discretionary income.
$200 billion college student purchasing power.
Trendsetters; Influence peers, families, and contemporaries.
Forming long term brand loyalty.
Active consumers of today.
Affluent market of tomorrow
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ALL STUDENTS
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57% female - 43% male
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62% attend 4 year institutions
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38% attend 2 year institutions
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61% are full time undergraduates
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13% are graduate students
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57% are 22 years or older
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FULL TIME
UNDERGRADUATES
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91% work full or part time
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70% from families with $25k + income
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26% from families with $50k + income
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43% are 21 years old or older
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33% try new products regularly
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Trendsetters for the adult marketplace
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