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Preview Theater®
IN THEATER ADVERTISING
Preview Theater® is an established 12-minute in-theater advertising program which runs prior to regularly scheduled movies on college campuses. Each program presents movie trailers, music video segments, new home video releases and national commercial spots.Preview Theater® is produced eight times during the school year (four in the fall semester & four in the spring semester).
BROAD REACH - Preview Theater® provides a captive, receptive audience. It is shown on the big screen at campus facilities prior to the showing of regularly-scheduled feature films. When you buy one of Preview Theater's® commercial slots, you've bought into the Preview Theater® Network comprised of more than 400 colleges nationwide with projected impressions of over 1 million per month.
CLOSED CIRCUIT TELEVISION NETWORKS - A number of campuses across the country have closed circuit television stations that air throughout the campus. Preview Theater® airs on many of these stations up to 20 times per day.
Preview Theater® add-on programs include product sampling, couponing, sweepstakes and research as well as production ad distribution of move posters, T-shirts and other premiums.
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