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HOGAN COMMUNICATIONS MEDIA
NON-TRADITIONAL, SPECIALIZED ON CAMPUS MEDIA.
Students respond to the kinds of products and
services in which HOGAN COMMUNICATIONS specializes:
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Preview Theater (In Theater Advertising)
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Advance Movie Screening Sponsorships
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College Newspaper Ad Placement Services
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Wild Postering Programs
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Custom On-Campus Events and Promotions<
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Product Sampling
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Spring Break
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Specialty Publishing
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Custom direct Mail Campaigns
TRADITIONAL MEDIA IS LESS APPEALING
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TELEVISION - viewership is 58% below norm for the US population.
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MTV - 34% of college students never watch MTV, 29% rarely watch it and 25% occasionally watch it.
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RADIO - listening experience is 3% below norm for 18 -24 age group, and there is little loyalty to a
a single station or program format.
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DAILY NEWSPAPERS - readership 15% below norm for 18 - 24 age group.
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CAMPUS NEWSPAPERS - 93% of students read their campus newspaper.
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